This mix is no longer relevant for today’s marketers.

This essay has extensively
discussed whether the traditional marketing mix is no longer relevant for today’s
marketers. Despite the numerous criticism pitched against the traditional
marketing mix, I believe it is still worth the use in spite of the massive changes
in the contemporary setting. However, as against a complete introduction of
another mix, I posit an adjustment of the existing 4Ps. As a result, this will
allow marketers to incorporate elements peculiar to contemporary market and
customers alongside sure general practices that are seemingly unaffected by
time and the changing nature of the market setting. Finally, it is also recommended that further research would
be needed to examine the question further, that inevitably arises in relation the
traditional marketing mix: is it no longer relevant for today’s marketers.


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