In size-friendly, which means it is suitable for all

In our innovated
products, we use incremental innovation as we add on some features on the
previous product. Our innovation ideas is to label on the cables so that
although there is many wire cable but we are still manage to differentiate
which cables belongs to which one. In addition, a paper cardboard boxes with
few column and rows is going to separate the wire cables from getting tangled
that hard to separate.  The toilet paper
roll is being used to rotate the wire cables around the toilet paper roll so
that it is neat and organize.

For our product, the existing version of our product is cable
protector. The cable protector is only suitable for small size cable for
example phone charger. The way we improve it is firstly by the size. The size
is all size-friendly, which means it is suitable for all sizes of cable. For
the production part it will be more convenience if there is not size limit of
the product because it may save production cost for different sizes as well. If
there is only one size the factory need to produce, the cost might become lower
due to large amount of production.
Moreover, we also focus in the material use of the product, from the not
environmental friendly material —plastic to recycle material—cardboard. A small
change might be not work that efficient but if there is large crowd purchase
our product, it will become considerable amount of change. Even it is not
durable for like many years, but compare with the plastic that is durable, we
found out that cardboard is more suitable material. You can buy if from cheap
price and change it time to time. This is more profitable plan for company and
more friendly to the environment.

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Although incremental innovation is required minor of technology
advances, but our innovation doesn’t required a high technology advance.
Innovations have improved our lives in significant and profound ways. However,
these developments often started with a basic platform which provided an
initial framework for additional innovations and improvements. Once this ideas
were further improved and enhanced, the path was paved to enable their
widespread use and subsequent monetization of these innovations. These
incremental improvements often hold the key to
mass adoption.

One of the most successful and recent examples of incremental
innovation is the iPhone. While smartphones existed before Apple entered the
market, it was mostly the incremental innovations of a larger touchscreen, the
app store, various ease of use and an improved overall experience, which
enabled the iPhone to be the first in making smartphones mainstream. Apple
then created a whole new ecosystem which made the iPhone a preferred medium for
accessing the internet, sending e-mail, finding directions, playing games,
conducting online transactions and generally becoming a central part of our
daily lives. Last year, it shipped 125 million iPhones. It is incremental
innovation which has brought a fundamental change in our behavior and created a market that will be worth $1.6 trillion by 2018.

Beyond the iPhone, a
disproportionate percentage of incremental innovations are happening in
industries such as hi-tech, telecom, automotive, aerospace, medical and
industrial. There are clearly huge opportunities in all industries, markets and
regions to develop and exploit “Blue Ocean” strategies for incremental
innovations because in some of these segments, technology has
remained stagnant. (KISHORE, 2013)

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